I'm sure that when you drive on the roads in KL, you're bound to see a Honda City, if not 20 units in one day. That's how popular the Honda sedan is with the Malaysian consumers. The car is fuel-efficient, compact in its class, and very very comfortable. I've personally sat in a friend's Honda City before and I must admit that despite my previous assumption towards the car, I was pretty much impressed at how it is suitable for the urbanites and also the middle income tier consumers.
Last week, Honda Malaysia Sdn Bhd invited bloggers and other media members to Camp5 in One Utama to attend the launch for the unveiling of Honda City's new colour that is already available in the market as you're reading this. Other than Taffeta White, there would four other new colours on the Honda City palette, Alabaster Silver, Polished Metal and Crystal Black Pearl.
The Honda City that comprises all four elements of Style, Performance, Practicality & Best-in-Class are now available in Grade E (RM90,480) & Grade S (RM85, 480).
Since the launch in Dec 2008, over 36 000 units of 3rd generation Honda City have been sold in Malaysia alone.
Why do a media launch at a wall-climbing venue? Well, according to Honda's recent study, more than 50% of their Honda City 3rd gen buyers consider their purchase decision as part of progression in life. Thus, they came up with a competition named "Get on the rock!" with Honda City, a month long competition in support of the advancement in life inspired by the previously mentioned four qualities of Honda City.
The rock climbing competition is based on two (2) categories targeting participants 21 years and above:
I. Open Climber: anyone, even non climbers, in a team of two (2).
II. Pro Climber: climbers with experience rated Grade 6c (French numerical climb rating system; 1 easiest to 9b most difficult)
Nov 8th - Dec 7th.
How to participate?
Open category - submit one (1) climbing photo shot that best interprets one of City's unique qualities: Style, Performance, Practicality and Best-in-Class.
Pro category - submit four (4) photos that reflects all four qualities.
What will happen then?
Submission will be evaluated via online public voting system. 25 teams from Open, and 20 competitors from Pro categories will be shortlisted for voting and the final showdown is on Dec 18th at Camp5, One Utama where the team who accumulates the most mileage in climbs within two hours wins.
What will you win?
Open - climbing trip on the limestone cliff in Krabi, Thailand worth RM3500 along with a 1 year membership in Camp5.
Pro - Chance to meet with Reini Scherer, one of the world climbing champions, in a climbing clinic in Austria worth RM13, 000 in addition to a RM2, 000 cash prize.
More details and mechanics of Get on the Rock! with Honda City are clearly outlined here.
Meanwhile, check out which of our bloggers actually tried rock climbing on that day! =)
Mike Yip and Bolehland's duo, Wai Kit & Dan Khoo
Let's get on the rocks now!