H&M Kuala Lumpur - The Launch, Store insight and Anna Dello Russo

What I wore to H&M's launch - top to toe by H&M. Saw all items in store except the leather skirt. Had a barbie pink pair of shoes but my toes were hurting from all the walking so I bought a pair of RM39.90 flats to the rescue =P

I initially wanted to wait until I could gather more photos before I would post this up but I just received news regarding the public launching tomorrow for KL's first H&M store in Lot 10, Bukit Bintang. Following the success of the private launching (photos in a bit), H&M is giving out gift cards for those who would be queueing for the 10am opening tomorrow. The details are as per following for the queue:

1st: get RM500 H&M gift card

2-5th: RM200 H&M gift card

Next 300 people: RM50 H&M gift card

I will be around the public launching tomorrow at Lot 10 with Team KIX, the official filmers for this launch so if you happen to be there, say hi! Come join in the fun, it'll be great.

Now, I'm sure a lot of people are wondering what's the big hoo-haa with this H&M coming into Malaysia, since we've been buying them while traveling all these years anyway. I personally feel that it's a great addition to the current line-up of high-street stores in Kuala Lumpur catering to the younger, more hop crowd with an array of new clothes that comes in almost everyday, according to my sources.

The launch was not like any other KL has ever seen. Situated at the tip of the Golden Triangle of KL, Lot 10's has an upper-hand when it came to visibility as you wouldn't miss out on the huge three-floor store where Debenhams used to be. It's also great that they rolled out a massively long red carpet during the launch, where I personally felt like we were in Los Angeles for an awards show! I've never walked on a red carpet that big of a scale and having being ushered for photographs and whatnot. H&M definitely topped it off when it came to luxury and I felt like a true star! Here are some photos during the launch (will add more soon once I get my camera back):

Below are the some images of the store before it was opened taken by point8cam during shoot reccee, cause I couldn't snap much photos during the launch due to the crazy crowd:

I'll break it down to you floor by floor:

Ground - Ladies, shoes, accessories, new arrivals.

First - More ladies, basics, themes, lingerie.

Second - Mens and kids.

I kid you not when I say it's HUGE. Practically two-and-a-half floors of clothes, shoes and accessories. When I thought that I've made a full round, I was wrong. There's always a corner that I missed out on and I had to make sure I visited each nook and cranny of the store, in case if I miss out on things and truthfully, there are still parts that I've missed out on.

Basically, I spent about RM600 after 20% discount for VIPs, and here is my first H&M Kuala Lumpur haul:

Another thing that the crowd must have been wondering would be the pricing for H&M since we know the pricing range of the Euro stores previously. Now that it's much easier to see the worth of the product, in comparison of trying to convert it from another currencies, you will notice that the price tags really justifies the worth of the product in hand.

Oh and guess what we received in the goodie bag? An Anna Dello Russo x H&M luggage tags! So OTT, just like her =P

Will write about it soon!: