Denim & Supply Ralph Lauren SEA Flagship Store

Often that I find styles I love on the internet inspired by music festivals, bohemian chic and folk history but it's not often that I would stumble upon any label that sells such items unless I purchase them online. To my surprise, when I was invited to Denim & Supply Ralph Lauren store at Fashion Avenue, Pavilion I had the thought of it being another fully denim store selling jeans and well... everything denim related. Boy, was I totally wrong as I entered and realized that this isn't just a store that sells denim wear, it is selling music culture and marrying the fashion and lifestyle of the cult into one. As I stepped further into the store, I can't help to feel like I'm being transported into a Brooklyn lofts with wooden planks and water stains on the ceiling, adding some character to the whole visual concept of the brand and it's products.

Denim & Supply Ralph Lauren is taking on a different approach than your usual denim store by capturing the weathered character of vintage-boho inspired pieces and style them effortlessly with an eclectic spirit. For Fall 2012, the ethnic and music inspired collections - Music Fest, Indigo Lake and Earth Warrior take on bold pieces with touches of related elements to each. As I sift through the pieces, I can't help but to imagine scenes from Almost Famous in between flashes of those music festivals synonym with hippie gatherings in spring/summer season. 

What I wore: Denim Jacket by Forever21, Dress as top by Topshop, Shorts by Zalora Malaysia, Shoes by H&M, Bag by Gucci.

Music Fest collection makes a bold statement with tribal inspired fusion derived from the music festival youths embodying a free-spirited artisan individualities. There were strong infusion of folk inspired details in this collection, where vibrant colors were paired with artisanal embroidery and beading, washed and worn denim, slouchy sweaters and faded feminine florals. DSRL also gave the graphic tees and vintage twill shirts a fresh, modern casual twist to it. This collection is every bit Americana mixed with native folk culture into it. 

The Indigo Lake collection, in my opinion had a stronger rock & roll elements to it, characterized by a moody palette, and generally has darker, more indigo hues for the bohemian romance feel. There were dark floral gypsy dresses, printed kimono tops, crop sweaters, fur vests and embellished pieces. Chambray and plaid work shirts with rock & roll twists - everything were effortlessly rugged. Imagine rock bands, musical concerts and cross-country tours in the 70s with the RV buses and outdoor camps. I loved every bit of detail put into the clothing - a reminder of the strong rock music influence in the American culture.

The third collection for Fall/Winter 2012 is called Earth Warrior (not in photo) features autumn shades in luxe textures for an eclectic rustic collection. Expect nature-inspired elements of leather, wool, suede in brown hues with delicate paisleys and chiffons to balance the earthiness. Photos below features the Safari collection from Spring/Summer 2012 which has lighter materials but also in earthy tones and khaki.

I felt that Indigo Lake and Music Fest to be more of what I would wear on a daily basis but Safari definitely would be the perfect choice to go traveling with as the materials were light, simple and more comfortable in our weather. 

By the way, Denim & Supply Ralph Lauren flew the famous Grammy nominated DJ, Avicii for their special launch party that night but I had to miss it for something else =(

However, you can watch the collaboration music video by these two powerhouses for the Fall 2012 campaign shot in New York below:

You should totally drop by at the only Denim & Supply Ralph Lauren flagship store in Southeast Asia at the address below:

Pavilion Kuala Lumpur, Lot 3.01.08, Level 3

Pavilion, Jalan Bukit Bintang, 55100 Kuala Lumpur